If you’ve ever been in the scorching Miami heat then you know that the thirst is real.
But Miami is getting a little cooler with Woosh, an environmental-friendly alternative to plastic bottled drinks. The company is aiming to challenge the way people drink water in public places, and on the go.
This month they launched 25 smart water stations around Miami Beach, the first city in the world to deploy the smart water stations on a wide scale. They’re working on expanding to other cities but began in Miami with a large-scale deployment of smart water stations. The water is ultra-purified and maintains an ice-cold water temperature at all public stations. Users are encouraged to bring their own bottles with two services offered at each water station: bottle rinsing and bottle refilling. Bottle rinsing utilizes a quick O3-based process that eliminates bad taste or odor.
CEO and Co-founder Itay Tayas Zamir founded Woosh eight years ago while on a walk with his newborn during the summer. With a thirsty baby and an empty water bottle he set out to find a source of cold filtered water to fill his bottle. The search turned up empty, but it planted the seed for eco-conscious stations that could provide safe, reliable and plastic-free water on the go. He’s hoping the new stations encourage water consumption and save users money while helping green initiatives.
“With its forward-thinking perspective and concern for the environment, Miami Beach serves as the perfect city to change the way people drink water in public space,” Zamir said. “Woosh invites both residents and visitors alike to make Miami Beach a plastic bottle-free city. [We are] thrilled to debut innovative Smart Water Stations in Miami Beach—the first location for our service. When choosing Woosh, one gets better water for less money, without creating any plastic waste.”
So how exactly does it work and what’s the cost?
Each drop goes through a patented process based on O3 treatment. The ultra-purified water is then chilled, kept fresh through constant spin and dispensed. The stations are constantly connected to a control center where they are monitored to ensure quality water at all times.
Each station has a self-cleaning hygienic feature patented only to Woosh water stations.
Each smart water station offers both a “pay as you go” option and pre-paid packages. Using a debit or credit card, customers can opt to pay for one rinse-and-refill session. They can also become a Woosh member with the option to purchase various pre-paid packages at 35 cents per fill. Members can join Woosh’s eco-feedback, where they can track their water consumption, carbon footprint and the number of bottles saved from ending up in local beaches realtime.
Keep us posted if you see the stations on the beach and more for information visit wooshmiami.com or follow @WooshWater on Facebook, Instagram and Twitter.